Point of sale. Simple packaging using very little material to emphasize why customers should purchase an energy saver. Customers can also personalise their lightbulb packing online before purchasing. Work in progress.

National Blood Service was formed to collect and provide blood supplies for all the hospitals in England and North Wales. On most days, there is less than a week's supply of blood in the UK's blood banks. Simple but concrete print ads and a television commercial (coming soon) which illustrates facts of why one should donate blood.

Next to leading an active life cyclistst and rollerbladers there is still a great enthusiasm for the outdoors because of their concern for the environment and desire to live simply. Instead of arguing ominous death threats of road safety of not having a taillight, I chose a different angle on the problem, tail lights are cool and not dorky.

A magazine spread in a gamers magzine, adressing readers (jobless game fantatics) they can get a job they dont have to kiss the bosses ass. The spread has velcro on the lips that gives it a smack when the two pares are pulled apart. The copy reads "Find jobs you don't have to pucker up to the boss."

To raise awareness of WaterAid, with mission to transform lives by improving access to safe water, hygiene and sanitation in the poorest communities. The crane would situate where money is spend sometimes needlessly for little leisure acitivies. Not only at the arcade but also beaches next to other vending machines.

This allow people to donate on the spot.

Targeting parents, children tend to throw tantrums when they lose their favourite toy, and it usually cannot wait till the next morning.
A hyperbole of the flash light simulates the moonlight that highlights the submerging toy.

The value this ad stresses is ownership.
The apostrophe indicates as one's possession. Permanently.

Create bumpers for a chosen television show to illustrates the possibilities of Lego. The chosen television show involves individuals raking havoc in traffic and police chases. There is no viewers discretion since no one really get hurts, at least not fatally.
Three spots capture wacky accidents that can occur only in a Lego pursuit.

Cut to size plaster for the everyday little nasty incidents. The value this ad stresses is that Elastoplast is indeed ready for all you're wound inflicting misfortunes.

Set by TBWA/London during an internship; advertise Muller yogurts.
A print ad that argues that the yogurt makes you beautiful. The message is adorned with typography to capture the customer's attention.

Farrah's harrogate toffee was established in 1840. Classic sweets. Original for giant boys, plays on the idea of getting caught trying to get one of those sweets. presented like a jeans advert that similar was established around the same period.

Mini biscuits for those who travel or on the go.

Alternative use for superglue.