Identity
Selection of Symbols
Note
A selection of various logo designs.Method
: VariousArt Director / Designer
: Maxwell DavisYear
: 2009-2010
Tsai Identity
Exhibition Design
Brief
Design visual identity for Tsai, designers scarf that explores natural dyes.Background
Working along with Tsai herself, we concluded that the chinese character that spell out Tsai resambles that of flowers, which of course stems from nature.Solution
The identity practically developed itself, accompanied by Tsa, we made design choices that we felt fit for it's purpose. I refrained from using any hand-lettered typefaces that represents organic and natural, and instead went for a more sophisticated humanist typeface, to bring a balance between the two, since the symbol itself feels organic and natural.Method
: Offset/Digital Print, Silkscreen, DyeArt Director / Designer / Editor
: Maxwell DavisPlanner / Designer / Editor
: P. TsaiYear
: 2009
Dick Bruna Memoir
Gallery Giveaways
Note
Method
: Magazine: SpreadArt Director / Illustrator / Copywriter
: Maxwell DavisYear
: 2009
Type Design
Experiential Typography
Note
Letters gather into words, words build into sentences. Typography is a means to communication and this is my share of love for their shapes. I never intended to build them into usable typefaces.Method
: Illustrator, FontlabDesigner
: Maxwell DavisYear
: 2009
Man Called Shock
Event Promotion
Note
Method
: Offset-printingArt Director / Photographer / Designer
: Maxwell DavisYear
: 2009
Get Lost, A London City Pocket Map
Travel Card Wallet
Note
Method
: DesignerDesigner
: Maxwell DavisYear
: 2009
The Media Arts Experience
Event Promotion
Note
Method
: Offset: Magazine, Newspaper, BrochureArt Director / Editor
: Maxwell DavisYear
: 2008